| 1011 Rockledge Drive · Rockledge, Florida 32955 · Phone 321-504-1042 · Fax 978-418-6540 |
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Electronic Component Manufacturer Representative |
Premier Sales Representation in Florida, Puerto Rico and the Caribbean
As an electronics manufacturer, you know that although manufacturing is the core of your business, sales are the lifeblood of your business. In the wake of the recent global economic slowdown many companies are finding that increasing sales, expanding markets and increasing cash flow are now harder than ever. But, it is also more vital to your business and more necessary than ever.
Representing and selling your products is at the core of our business. For over 35 years, Graham Associates Inc. (GAI) has been a leader in providing premier sales representation for electronics manufacturers, by engineering and selling their products to markets throughout Florida, Puerto Rico and the Caribbean.
Our Core Business is Always Our Primary Focus
Since we opened in 1971, our primary focus has been on Power, Passive, Interconnect and Electro-mechanical products. As the industry and our markets have changed, we have expanded our expertise and now are dominate players in the emerging LED Lighting, Man Machine Interface, Thermal Solutions and various Display Technologies. We only consider product lines that fit our targeted business model, create synergies and can add opportunities to increase sales for our existing partners.
Unlike other Manufacturers’ Representatives who often add unrelated products to their product lines just for the sake of additional income, we are focused on our core business. These other rep firms often end up spreading themselves too thin and can not devote the amount of time necessary to penetrate the market for all their products. We, on the other hand, bring value and synergy to our principals and customers by presenting total solutions based on our core business. Our approach opens more doors then if we were selling isolated products.
Also, because of our broad product offering within targeted niche markets, Graham Associates enjoys ‘Favored Vendor’ status, as a value added partner in the component and system design community.
We Are A Total Solutions Sales Company
As you can see, our company has a long history of experience in representing, engineering and selling into the electronic manufacturing community. Along the way we became a leader, and as our business model developed, our core philosophy of how to best approach the sales organization of our business also developed. Graham Associates has learned that real value can be achieved when dealing with the engineering community by addressing their needs and/ or their problems. Graham Associates has settled on seven solutions to become the engineering communities 'One Stop Engineering Resource' and then teamed up with components manufacturers to truly bring vlaue to the problem.
We consider our sales and support staff second to none. They are by far, some of the most highly experienced, highly motivated and totally dedicated sales people in the industry, and they are committed to bringing exceptional results to all of our principals, distributors and customers.
Another reason our sales team is so successful is that GAI is a ‘Solution Focused’ sales organization. The way we do this is by representing and partnering with only high quality companies, which can add the components that make us a more complete solution provider. We call this our 'Total Solution Sales' and have devloped the slogan 'Integrating Manufacturers with Solutions'.
Graham Associates Solutions
Our 'Total Solution Sales' are targetted for specific, focused applications. If you are a manufacturer that will enhance GAI's value in any of the following soluions, we want to talk to you, so call us today!
- Man Machine Interface & Display Technology Solutions
- System & Board Level Power Components
- Surge Protection & EMI Shielding
- Frequency Devices
- Mechanical Assemblies
Our New Business Opportunity Management (NBOM) System
If sales are the lifeblood of any business, then it should never be left to chance. Sales are skillfully orchestrated from identification to final disposition. The Lifeblood of our business is our overall sales strategy of identifying and creating a pipeline of new sales opportunities for our principals and partners. Identifying and converting a New Business Opportunity (NBO) to a sale can take months to accomplish and will often require a lot of steps along the way. We have to track and manage every detail and every action throughout the process to be successful and make the sale.
We do this by using a proprietary software system called the New Business Opportunity Management System (NBOM System) that has been under development internally for over ten years. It has undergone countless enhancements. We have used input and ideas from field personnel, principals, distributors and customers to create what we feel is the most robust, detailed and effective modular Opportunity Tracking System in the Manufacturing Representative Industry today.
Our NBOM system manages information in real time and tracks and updates each piece of information we gather along the way, as it happens. We follow contact information, part numbers (BOMs), competitor activity and much more, to clearly see and systematically develop new business opportunities.
Looking For Representation?
Like other industries, the landscape of the electronics industry continues to change and become more sophisticated. We always stay on top of the industry changes, and have set ourselves apart from the rest by putting together a world-class, ‘Solution-Focused’ sales team, becoming a 'One Stop Engineering Resource' and using and developing our NBOM to manage our current business and develop new business opportunities for our partners and principals.
If it sounds like GAI is the kind of Manufacturers’ Representative firm you have been looking for, and you think your products would be a good fit with us, please don’t hesitate to contact us right away. We want to talk to you. We are always looking for new partners to increase our new business opportunities, and it is your chance to join a dynamic, world-class sales organization, open new markets and increase your bottom line.
To learn more about how GAI can help you, please call Drew Pollard at: 321-504-1042 or send us an email at: drew@grahamrep.com. We look forward to talking with you!
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